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| KCSAE is committed to creating an association management community for its members that advances their careers through education, professional development and networking.
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Engaging Your Members… Should Your Association Apply a Full Court Press? |
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By Keith Skillman, CAE |
When you think about it, engaging prospective and current members is a courtship process – at times it may be an accelerated full court press while for others it may be at a slower executed pace. Is your association studying its opponents (other associations and factors competing for your members’ time and support), creating a plan and committing to executing the plan to encourage members to suit up, come off the bench and get into the game? I can hear my former coach’s voice telling the team it’s about the fundamentals – the same is true for association professionals when working to engage members.
Here are 4 fundamentals to keep in mind:
See KCSAE News for full article.
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Contact Kent McKinney at KMcKinney@geico.com
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