Kansas City Society of Association Executives
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January 27, 2012



 
KCSAE is committed to creating an association management community for its members that advances their careers through education, professional development and networking.

Engaging Your Members… Should Your Association Apply a Full Court Press?
 

By Keith Skillman, CAE
When you think about it, engaging prospective and current members is a courtship process – at times it may be an accelerated full court press while for others it may be at a slower executed pace. Is your association studying its opponents (other associations and factors competing for your members’ time and support), creating a plan and committing to executing the plan to encourage members to suit up, come off the bench and get into the game? I can hear my former coach’s voice telling the team it’s about the fundamentals – the same is true for association professionals when working to engage members.

Here are 4 fundamentals to keep in mind:

See KCSAE News for full article.
 
 

Contact Kent McKinney at KMcKinney@geico.com
 
 

 

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