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| KCSAE is committed to creating an association management community for its members that advances their careers through education, professional development and networking.
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Strategic Planning Important to you . . . Important to KCSAE |
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By Bob London, CAE |
The Board adopted Jim Dalton’s theory that strategic planning is an ongoing process – not an annual event. According to Dalton*, strategic planning involves the following four elements:
Strategic issues
These should be stated simply and should involve events outside your company. Although many things might be changing in the environment in which the company or organization operates, many of those changes are factors that nothing can be done to change. Of the factors that the company can do something about, the company should concentrate on the most important.
See KCSAE News for full article.
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Contact Kent McKinney at KMcKinney@geico.com
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