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| KCSAE is committed to creating an association management community for its members that advances their careers through education, professional development and networking.
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Hard Hitting Marketing |
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How One Association Delivers Results and Learns from Their Success
This session will feature association-specific marketing case studies—from goal setting to execution to outcomes—focusing on some of the challenges unique to membership communications. It will also offer insights into strategy development, audience identification and segmentation, creative process, and campaign measurement. Don't miss this highly relevant presentation by Karen Mathes, CAE, Director of Marketing, American Academy of Family Physicians, addressing real life marketing challenges, their solutions, and just as important, what this association marketing team learned from these experiences and how they used these learnings in future campaigns.
Join KCSAE members on June 18, 2013 at 11:30 a.m. at Lidia's for this great program!
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Contact Kent McKinney at KMcKinney@geico.com
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